Srinivasa is a dynamic, result oriented, data driven, senior eCommerce, Digital Marketing and Technology executive. Srinivasa has over 20 years of wide-ranging eCommerce, Digital Marketing, Data, and Technology experience in various market verticals for Fortune 500 to startup organizations including Gateway, Acer, Guthy-Renker, Simpson Digital Corporation, StarClub Inc., and most recently at Envy Medial Inc. Through out his career Srinivasa has solution architected, drove tactical and strategical initiatives, spearheaded ecommerce solutions and replatforming, led eBusiness solutions for B2C/B2B, development, implementation of many in-house, custom-developed technology solutions, integration of back office CRM/ERP systems, third party systems, and digital marketing and conversion optimization programs.
Srinivasa was Head of eCommerce and Technology at Envy Medical, Inc, where he spearheaded successful launch of their consumer brands’ ecommerce and digital channel. Prior to that he was CTO of StarClub and is responsible for all technology and ecommerce matters of the Company and led development of unified data management platform for social network for celebrities. Previously, Srinivasa held the position of VP, eCommerce and Technology at Simpson Digital Corp., where he drove eCommerce and technology roadmap for their start-up initiative. Prior to that, he was Senior Director, eCommerce and Technology at Guthy-Renker, a leading direct marketing company, where he successfully managed ecommerce, digital marketing, mobile, and Web operations for over 16 national and international brand websites such as Proactiv, Wen, etc. Prior to that Srinivasa has held numerous management positions in both the marketing and IT departments at Gateway and at Acer (acquired Gateway), including head of the eCommerce and Web operations for Global Gateway, and for Acer PANAM region.